thou shalt be thin: obesity hysteria and the eating disorder epidemic
This ad for Yoplait Light reduced-calorie yogurt, which I saw on TV last Sunday night, was supposedly pulled from circulation. The National Eating Disorder Association petitioned General Mills because the ad promotes a mindset associated with eating disorders. Instead of negotiating every bite of food, anxiously calculating if we've earned the right to eat a dessert, as this woman does, how about asking ourselves, Am I hungry? And maybe, even if we're not particularly hungry, if it's not habit or routine, and it's food we really like, how about enjoying a small slice of cheesecake? Whether or not this one ad continues to air, advertising that perpetuates the message that eating is bad - but buying our product is good - is legion. When I wrote about eating disorders in the 1990s, several therapists referenced current ads and said, "That is an advertisement for exercise bulimia." (Exercise bulimia is another term for compulsive exercise , the attempt to purge ...